JI: Evaluation 3

When the whole production process of the film has finished we will need to gain a distribution deal with an agreement of them distributing it across the across for a percentage of the box office and overall revenue. The distribution company will have a team who will market our film to a specific audience using posters and trailers, and then push there hardest with the creative team to give our film a stand out selling point. Once they have evaluated the film and target audience they will then set an overall budget for the distribution project. We will have to make sure our film stands out when pitching it to the possible distributors as when they buy the rights to distribute it, they have no say in the film idea or any ideas, so they will have to make sure it’s a good product, which they can successfully market. We decided on our target audience being of the male sex of all ethnic backgrounds between the ages of 12 – 60, however no real age limit, and specifically aiming at the 16-30 age bracket, as we feel this genre appeals to them more, and can possibly have a greater understanding of our concept. It is mainly male due to the conventions of the sport, and the stereotypical view people have on it, being a violent sport, however this doesn’t mean we don’t feel it will attract to a female audience, who could equally be as interested in boxing, or just the plot idea. I feel promotion is a massive aspect to the distribution process, and should be funded heavily to attract a greater audience, as you can have a great product, however without publicity, it won’t do well. There needs to be a large distribution to attract a mass audience, so then it can have a large platform release and exhibition in large multiplex cinemas such as the ‘Odeon’.

I feel in for the distribution and exhibition we should aim to use media conglomerates to distribute our film. The Fighter (2010) was distributed by Paramount picture allowing them to branch out to numerous media landscapes for instance the US and the UK. Following on from other popular films in the genre such as the Rocky franchise I feel we should go for a blanket release across the UK especially in industrial cinema such as Odeon. I don’t feel we would appeal to a Curzon audience as our film follows mainly mainstream ideas with good ideally prevailing over evil. After all there is not many abstract themes you can follow whilst filming a boxing film.